Today’s guest is Lee Rowley—entrepreneur, Copybrander, coach, author, mentor and now co-host of the podcast, Copy That Speaks. Lee is a highly sought-after copybrander. He describes what he does as helping brandpreneurs craft authentic, connection-focused marketing copy to attract their best clients. Here, he shares his personal story of how six years ago he and his wife lost their only child, 10-year-old Aria, to a rare genetic disorder. He talks about how his daughter’s death shattered his life and the self-destructive path he lived afterward. But then he had an epiphany. He’s now on a mission to keep Aria’s legacy alive of Just Being authentic, and began to apply this motto to his business. Since then, he’s dumped the typical, template-based copy and now teaches others how to use his Avatar Immersion Method to create authentic and meaningful copy so that entrepreneurs can connect with their customers in a genuine way. If you listen until the end of the interview, Lee shares how you can get a free copy of his upcoming book, The Avatar Immersion Method, where he teaches how you can do this yourself. So be sure to check that out!
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